PRIVACY POLICY

LAST UPDATED: APRIL 2, 2026

1. WHO WE ARE

SMLT ("we", "us", "our") operates the SMLT mobile application and website (smlt.com), a food truck discovery platform serving Northern Minnesota. Our mission is to connect food truck enthusiasts with local food truck operators.

2. INFORMATION WE COLLECT

Information You Provide

  • Account information: Email address, phone number, and name when you create an account.
  • Profile information: Notification preferences, followed trucks, and settings.
  • User-generated content: Reviews (thumbs up/down ratings), photos you upload of menu items, and search queries.
  • Communications: Support tickets and feedback you send us.

Information Collected Automatically

  • Location data: Your approximate location when using the map feature, with your permission. We use this to show nearby food trucks and calculate distances.
  • Usage data: Pages viewed, trucks browsed, menu items tapped, search queries, filter selections, and features used. We use this to improve the app and provide relevant recommendations.
  • Device information: Device type, operating system, app version, and push notification tokens.

3. HOW WE USE YOUR INFORMATION

  • Provide the service: Show you nearby food trucks, deliver schedule alerts, and enable following trucks.
  • Notifications: Send push notifications, emails, and SMS about schedule changes and truck owner messages (based on your preferences).
  • Improve the platform: Analyze usage patterns to improve features, fix bugs, and understand what food types are popular in different areas.
  • Support truck owners: Provide anonymized, aggregated analytics to truck owners about their profile engagement (view counts, direction taps, follower trends). We never share your personal information with truck owners.
  • Safety and security: Detect fraud, enforce our terms, and protect users.

4. INFORMATION SHARING

We do not sell your personal information. We share data only in these cases:

  • Service providers: Clerk (authentication), Convex (database), Stripe (payments for truck owners), Sentry (error tracking), PostHog (analytics), Sendy/AWS SES (email), and Twilio (SMS).
  • Truck owners: Only anonymized, aggregated data (total views, follower counts, engagement metrics). Never your name, email, or personal details.
  • Legal requirements: When required by law, court order, or to protect safety.

5. YOUR CHOICES

  • Notification preferences: Control push, email, and SMS notifications in Settings. You can disable any channel at any time.
  • Location: You can revoke location permission in your device settings. The app will still work but distance calculations will be unavailable.
  • Account deletion: You can delete your account in Settings > Delete Account. This removes all your data, follows, and preferences.
  • Data export: Contact us at privacy@thesmlt.com to request a copy of your data.

6. DATA RETENTION

We retain your account data as long as your account is active. Usage analytics are retained for 12 months in identifiable form, then anonymized. If you delete your account, we remove your personal data within 30 days, except where retention is required by law.

7. SECURITY

We use industry-standard security measures including encrypted connections (TLS), secure authentication (Clerk), and access controls. However, no system is perfectly secure. If you discover a vulnerability, please report it to security@thesmlt.com.

8. CHILDREN

SMLT is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.

9. CHANGES

We may update this privacy policy from time to time. We will notify you of material changes via the app or email. Your continued use of SMLT after changes constitutes acceptance.

10. CONTACT

Questions about this privacy policy? Contact us:

  • Email: privacy@thesmlt.com
  • SMLT, Northern Minnesota