Your Truck.
Your Town.
Your People.
SMLT is not another national food app trying to own your customer. We are a local-first marketing platform built to help food trucks in Northern Minnesota reach the people who actually live here.
Claim Your TruckLocal-First
Marketing
National food apps treat your truck like a pin on a map of ten million pins. Your regulars get buried under algorithm-driven recommendations for chain restaurants two states away. Your schedule? Outdated. Your reviews? Mixed in with a pizza place in Phoenix.
We built SMLT because Northern Minnesota deserves better. A platform where Duluth is the center of the map. Where your followers are the people who actually drive to Bent Paddle on a Friday. Where your schedule update reaches the person standing in Canal Park wondering what to eat right now.
Local-first means your marketing dollar stays in your neighborhood. Your data stays yours. And your customers stay customers — not leads we sell to the highest bidder.
“We don’t want to be Yelp for food trucks. We want to be the app your town actually uses.”
What We
Actually Do
Claim Your Profile
We already have your truck in our database. Claim it, verify ownership, and take control. Add your logo, menu, story, and contact info. It takes five minutes.
Post Your Schedule Once
Update your weekly schedule in the app. We push it to every follower via the map, alerts, and the explore feed. No more posting to three Facebook groups and hoping someone sees it.
Reach Real Followers
People who follow your truck on SMLT live in your area and actively look for food trucks. These aren't passive Yelp browsers. They're standing outside wondering where you are today.
Message Your Audience
Send push notifications, emails, or SMS to your followers. New menu item? Pop-up at a brewery tonight? One message, delivered instantly to the people who care.
Track What Matters
See who viewed your profile, how many people tapped directions, which menu items get the most attention. Real intent signals, not vanity metrics.
Zero Commission
We don't take a cut of your sales. We don't process your payments. We don't stand between you and your customer. You serve food, you get paid. That's it.
Why Not Just
Use Yelp?
Generic food apps were built for restaurants with fixed addresses, lunch rushes, and national ad budgets. Food trucks are different. Here’s why that matters.
Yelp shows your truck next to 400 restaurants. You're a needle in a haystack.
SMLT is food-trucks-only. When someone opens the app, every result is a truck.
Your Yelp location is permanently wrong because you move every day.
SMLT uses schedule-based locations. Your pin moves with your truck.
DoorDash takes 30% of every order. You lose money on your best sellers.
SMLT takes zero commission. We connect customers to you. You handle the rest.
Google reviews are written by people who visited once, two years ago.
SMLT reviews are real-time thumbs up/down from people who just ate your food today.
National apps don't know that Bent Paddle hosts trucks every Friday.
We scrape 3 local Facebook groups daily. We know who's where before the trucks do.
Your 'followers' on Yelp don't get notified when you post your schedule.
SMLT followers get push notifications, email, and SMS when you update.
We’re Taking
It Slow
We are not trying to launch in 50 cities at once. We are not raising a hundred million dollars to “disrupt” street food. We are building something good for one market first: Northern Minnesota.
That means every truck in our database is real. We have verified every one. Every venue is geocoded. Every schedule is checked against what trucks actually post on Facebook. We are not scraping Yelp and calling it a product.
We start with the Twin Ports. We get it right. We earn trust from truck owners who have been burned by apps that promise the world and deliver a login page. Then we expand — town by town, truck by truck, through word of mouth and local ambassadors who actually eat at your truck.
Twin Ports
Duluth, Superior, Hermantown, Cloquet. The trucks we know, the venues we love.
Iron Range & North Shore
Grand Rapids, Virginia, Hibbing, Two Harbors, Silver Bay. Growing up Highway 61.
Greater Minnesota
Brainerd Lakes, Bemidji, and beyond. Ambassador-led, community-driven.
Competitive
Advantages
We Live Here
We eat at these trucks. We know which breweries host them. We know the Facebook groups. You can't replicate local knowledge from a San Francisco office.
Data Nobody Else Has
We scrape 3 local Facebook groups every morning at 9am. We OCR schedule images with AI. We know where trucks are before the trucks update their own websites.
Schedule-First, Not Review-First
Yelp is built around ratings. We're built around 'where is this truck right now.' That's the question people actually ask.
No Commission Model
We make money from messaging tools and premium features for owners. Not from skimming your revenue. Your profit margin is not our business model.
Mobile-Native, Map-First
Not a website with a map bolted on. A real native app built for the person walking around Duluth at lunchtime looking at their phone.
White-Glove Onboarding
We don't just give you a login. We help you set up your profile, upload your menu, and configure your schedule. Because the first impression matters.
Ready To
Claim Your Truck?
It’s free to start. No credit card, no contract, no commission. Claim your profile, update your schedule, and start reaching the people who are already looking for you.
Get Started FreeQuestions? Email us at hello@thesmlt.com